Farhan Dhalla Identity.

Logo for Personal Trainer.

I created a brand identity for personal trainer and wellness coach Farhan Dhalla that reflects his holistic approach to fitness. The logo mark integrates three symbolic ideas: connection, movement, and meditation, the core of his training philosophy.

Geometric forms derived from a heart shape were abstracted into meditative hands and directional arrows, then unified within a circle to represent balance and wholeness. The combination mark also naturally suggests the form of a key, a secondary reading that reinforces the idea of unlocking health and potential through his method.

Supported by a clean wordmark, distinctive color palette, and brand guidelines, the identity established a consistent visual system that extended across digital and print platforms. The result was a professional, versatile identity that embodies Farhan’s philosophy and provides a strong foundation for his brand.