Farrah Akbarali Website Design

This project involved a complete website overhaul, designed to present Farrah Akbarali’s work within a refined, gallery-like digital environment while translating her established aesthetic into a structured online format.

Her visual language draws strongly from Swiss design principles, typographic clarity, disciplined grid structures, and controlled use of space. The website was conceived as a digital extension of that philosophy, where restraint and proportion allow the artwork itself to remain the primary focus.

The layout emphasizes clear grid structure, generous white space, and carefully scaled typography so the work can breathe without distraction. Rather than introducing decorative interface elements, the design relies on hierarchy, spacing, and alignment to guide the viewer through the content. The homepage introduces a subtle typewriter-style sequence of declarative phrases, “I repeat. I reflect. I witness. I name.”  echoing the iterative nature of her practice while maintaining the site’s overall restraint.

Branding was intentionally minimal. Traditional logo placement was removed to reinforce the idea that the artwork leads the experience rather than a branded identity mark. Built on WordPress for flexibility, the site provides a clean, scalable framework that echoes the experience of viewing work within a contemporary gallery setting.