Engineer Girl.

Brand Identity & Website Design.

For this project, I created a brand identity and designed a website to encourage girls aged 12 to 16 to explore engineering careers. The concept had to be engaging and relatable, with a balance between energetic visuals and clean design.

The website’s vibrant background illustration, crafted by Jessica Doyle, added a whimsical touch, while the interior pages were kept simple to focus on content. I designed the logo in Adobe Illustrator to capture the initiative’s friendly and innovative spirit. Custom icons representing various engineering disciplines were also created in Illustrator.

The website layout, designed in Photoshop, offered a user-friendly experience, appealing to young visitors while providing clear information about engineering career paths. The overall design aimed to attract and inspire a new generation of female engineers.