Engineer Girl.

Brand Identity & Website Design.

Engineer Girl was created to inspire girls aged 12–16 to explore careers in engineering. I developed a full brand identity and website design that balanced energetic visuals with approachable clarity, making the initiative engaging and informative.

The logo, created in Adobe Illustrator, captured the program’s friendly and innovative spirit. I also designed a set of custom icons to represent different engineering disciplines, giving the brand its own visual language. Background illustrations were created by artist Jessica Doyle, adding vibrancy and playfulness to the site.

I delivered the visual design for the website, including layout and brand elements, while the final development and implementation into a live platform were handled by the client’s technical team. The result was a cohesive identity and website that made engineering feel exciting, approachable, and relevant to its young audience.