East Coast Bistro

East Coast Bistro needed a cohesive brand presence that extended across print and digital platforms. The goal was to refine and unify the existing identity.

I rebuilt the existing logo as a clean vector file to ensure production accuracy and scalability. From there, I developed supporting materials, including menus, magazine ads, and branded collateral, aligning typography and layout for consistency.

To establish an immediate online presence, I created a simple HTML holding site while the full build was in development. The final website was built on WordPress using a customized template, integrating refreshed branding, original photography, and structured content into a clear, approachable digital experience.

I treated the project as a unified brand system, ensuring the visual language carried consistently across print, photography, and the website.

The result was a cohesive brand presence that aligned in-house materials and digital platforms, strengthening consistency and usability across channels.