Efficiency NB Marketing Campaign

This project for Efficiency NB, a provincial government program, focused on creating a cohesive set of bilingual outreach materials that reflected the brand’s clean and simple aesthetic.

Using Efficiency NB’s signature green with light blue accents, I designed folded cards, postcards, door-hangers, and signage, all in English and French. The collateral was developed in Adobe InDesign and Illustrator, ensuring consistency across formats. Many pieces included designated areas for co-op advertising, allowing service providers to add their logos and QR codes without disrupting the overall design.

For a home show, I also created info cards, booth signs, and entrance signage, along with a set of custom illustrative icons. Although the icons were ultimately not used, I present them here because they extend the system thoughtfully and show an alternate design direction. The illustrations themselves were deliberately minimal, a stylized house set against a light blue sky with green land, aligning with the program’s approachable identity.

The result was a professional suite of marketing assets that supported Efficiency NB’s outreach campaign, balancing government branding guidelines with flexible applications for partners.