East Coast Bistro

East Coast Bistro, a restaurant in Saint John, needed a consistent brand presence that extended from their logo to their online and print communications. Working with their existing identity, I rebuilt the logo as a vector file, ensuring it was production ready and adaptable for both digital and print applications.

Beyond refining the mark, I developed supporting brand materials including menus, magazine ads, and collateral. I also handled the photography, capturing images of the restaurant and its dishes to give the brand an authentic, personal feel that stock visuals couldn’t provide.

For the website, I integrated the refreshed logo, photography, and brand elements into a clean, approachable layout. I customized the WordPress frontend layouts and configured the backend with plugins for functionality, security, and SEO, ensuring the site was professional and easy to maintain.

The result was a cohesive identity that carried consistently across web, print, and in-house materials, strengthening the restaurant’s presence and customer experience.