Bergère Millinery Atelier.

Case Study in Boutique Branding

This conceptual project imagined Bergère, a London-based millinery atelier, to explore how a boutique brand could balance elegance, youth, and modern femininity.

The logo is set in a refined script typeface in charcoal and lighter greys, supported by a secondary palette of blush pink, soft rose, deep khaki green, and light cream yellow used for backgrounds. To expand the system, I hand-painted watercolour motifs and digitized them for flexible use. These modular elements added depth and adaptability, allowing the identity to extend naturally into packaging, textiles, and other branded applications while retaining a tactile, crafted quality.

Applications included stationery on cream paper (letterhead, envelopes, business cards, and tags), a website homepage concept, and luxury packaging such as a high-end shopping bag and gift box. I also mocked up a silk scarf printed with the watercolour pattern, extending the visual system into fashion and lifestyle products.

The result is a boutique identity that feels feminine, stylish, and high-end while remaining fresh and approachable, the kind of system that could anchor a modern London atelier.