4Corners Collective.

Collaborative Identity.

The 4Corners logo was created for an international women’s art collective whose members came from different parts of the world, symbolizing diversity and inclusiveness. The identity needed to feel both personal and professional, vibrant enough to celebrate creativity, but clear enough to work across many applications.

The custom wordmark was digitally drawn to give it a crafted, fluid character that reflected the personal and creative nature of the group. Four complementary colours were selected to represent the individuality of each member; their transparent overlaps created secondary tones that symbolized collaboration and shared vision. By deliberately avoiding primary colours, the palette remained mature and sophisticated while still carrying a sense of energy and fun. The design was optimized for CMYK reproduction, keeping production affordable while retaining vibrancy in print.

To demonstrate the identity’s versatility, I developed supporting visuals showing how the mark could extend across different applications from stationery and packaging to journals and social media. These examples reinforced the adaptability of the system and highlighted its potential to connect with audiences across both print and digital platforms.

The result was an adaptable identity that celebrated individuality, diversity, and collaboration, giving the collective a mark that was both vibrant and professional, with the flexibility to grow across contexts.